ITC Vintage

ITC Vintage was a collaborative effort by California designer Holly Goldsmith and Ilene Strizver. The typeface was inspired by several character shapes discovered in an all-capital headline from a 1915 magazine advertisement. Working under the art direction of Strizver, Goldsmith sketched the remaining caps in pencil on vellum, revising them several times before scanning them and adjusting the character body proportions and stem weights in Fontographer. ITC Vintage captures the elegant, yet humanistic quality that caught Strizver’s eye in the original lettering. The designers were able to preserve the fine, delicate and softly splayed hairlines and slightly bowed stems, as well as the slightly cupped shape of the stems, top and bottom. The resulting design is a classic and dignified headline design that suggests elegance and simplicity.